The Samsung Frame TV in Canadian Homes: Art Mode, the 2025 Lineup, and the Flush-Wall Details That Matter
Key Takeaways
- The Frame disappears when off and delivers 4K when on — a matte anti-reflective screen and Art Mode do the disappearing.
- Canada gets two 2025 models: LS03F (43”, 50”, 55”, 65”) and LS03FW Frame Pro (65”, 75”, 85” only). Canadian SKUs end in
FXZC. - The Pro’s “wireless” One Connect sends video without a cable, but the TV still needs a separate power cable.
- Flushness is architectural: a recessed outlet, in-wall conduit, and the current no-gap mount are what make the Frame read as art from an adjacent doorway.
- 2025 accessories are not backward compatible — the no-gap mount and the bezel set were both re-tooled this generation.
Why Canadians Keep Asking About The Frame
Most homeowners don’t want a black rectangle dominating the room when no one is watching — they want a 65” QLED for the hockey game and something they enjoy looking at the rest of the time. Samsung has made that trade-off its signature lifestyle line since 2017, and the 2025 generation — LS03F and LS03FW — is what’s landing in Canadian rooms now. What’s different this year is the planning work behind the wall: those details are what separate a Frame that passes for art from a TV with a better paint job.
The 2025 Lineup — LS03F and LS03FW (Frame Pro)
LS03F — the standard Frame. 43”, 50”, 55”, and 65” on the NQ4 AI Gen 2 processor with a QLED 4K panel roughly 24.9 mm deep (SKUs like QN65LS03FAFXZC). Uses Samsung’s thin translucent Invisible Cable from the TV to a wired One Connect Box — one run carrying both video and power.
LS03FW — the Frame Pro. 65”, 75”, and 85” only, with SKUs like QN65LS03FWFXZC. Steps up to the NQ4 AI Gen 3 processor and a Neo QLED panel Samsung calls Quantum Matrix Technology Slim — mini-LED along the bottom edge, not a full array. Four HDMI 2.1 inputs, 4K up to 144 Hz via a compatible PC, FreeSync Premium Pro for gaming.
The Pro’s marquee feature is a wireless One Connect Box — it transmits video without a cable. Constraints are real: 10 m max, same room, no walls between box and screen, no closed metal cabinets, separate Type-C power for the OCB. Honest framing: the video link is wireless, but the TV still needs its own power cable on the wall.
How This Enhances Your Daily Life
Entryway, morning light. A soft-focus landscape fills the wall over the console — the Frame has been cycling Art Store pieces since sunrise. You don’t register it as a TV.
Dining area, autumn dinner party. Family photography rotates quietly between courses. Nobody asks about the TV.
Primary bedroom, late-summer evening. The room dims; Art Mode dims with it. No glowing rectangle across the bed.
Living room, winter movie night. One tap and the gallery piece dissolves into the show; afterward, one press sends the wall back to art.
Art Mode, the Art Store, and the Bezel System
Art Mode is the reason the Frame exists. A matte anti-reflective screen — it diffuses light, it doesn’t eliminate it — plus a motion sensor that wakes the display when you enter the room and sleeps it when you leave.
The Samsung Art Store offers about 30 curated works refreshed monthly for free, with the full catalogue unlocked by a subscription around $79 CAD per year. Custom photos upload for free via the SmartThings app — how most Canadian families actually use it. In naturally lit spaces the screen disappears convincingly — the Pro’s brighter mini-LED panel is especially effective in rooms with good daylight.
The magnetic bezels sell the illusion of a framed piece — Samsung offers a short list of finishes including wood-grain and neutral options, sold separately. Both the 2025 bezel set and no-gap mount are model-specific and not cross-compatible with pre-2025 Frames.
Backbox, Conduit, and the One Connect Box — Planning for Power, Cables, and Devices
The Frame’s party trick is that your source devices — Apple TV, gaming console, cable box, AV receiver — don’t live near the TV. They live in the One Connect Box on a shelf, in a cabinet, or in a closet, connecting back to the TV by a single cable (LS03F) or wirelessly (Pro).
For a clean install, this work happens before the drywall goes up: low-voltage conduit behind the TV, plus a recessed outlet so the power plug stays behind the wall plane. Canadian integrators may use an Arlington recessed TV box, a Wirepath 14″ structured wiring enclosure, or similar to keep everything hidden. That’s electrician or integrator work — the same pre-drywall planning that pays off for Sonos architectural audio and Lutron motorized shades. A backbox isn’t strictly required, but recessed outlet plus hidden conduit plus the current no-gap mount is what lets the TV sit truly flat.
The Flushness Equation — Depth, Mount, and Sightlines
Stand in the adjacent doorway and look sideways at the wall. That angled view is where every poorly planned TV install betrays itself — a gap behind the screen, a plug bulging from a standard receptacle, a cable snaking down the drywall.
The Frame solves this with three elements together: the panel (LS03F is about 24.9 mm thick; the Pro is similarly slim), Samsung’s current model-specific no-gap wall mount, and whatever lives behind the TV at the wall. Get all three right and the sideview reads as a framed canvas. Get the outlet wrong — a standard receptacle protrudes just enough to hold the Frame off the wall — and the illusion falls apart. The LS03F and LS03FW aren’t demanding electrical installs; they’re architectural ones. Specify the outlet, conduit, and OCB location during framing or an open-drywall renovation.
FAQ
Is the Samsung Frame actually art?
The matte anti-reflective screen plus Art Mode and a magnetic bezel gives the display the look of a canvas rather than a TV in normal room light. It isn’t non-reflective — bright point sources still show — but most people read it as framed artwork from standard viewing distance.
Which 2025 Frame should I buy — standard or Pro?
For 43”–65” rooms with good natural light, the LS03F is usually the right answer: one translucent cable, simpler planning, excellent Art Mode. Choose the LS03FW Frame Pro (65”, 75”, 85”) when you need the larger sizes, brighter daytime video, or 4K @ 144 Hz gaming — though the Pro still needs a recessed outlet behind the TV so the power plug sits flush against the wall.
Where do my Apple TV, gaming console, and receiver actually plug in?
Into the One Connect Box, not the TV. HDMI, USB, Ethernet, and optical audio all live on the OCB, which sits on a shelf, in a cabinet, or in a closet. On the Pro, the OCB can be up to 10 m away in the same room with no walls or metal cabinets between it and the TV.
Do I need a backbox and conduit to mount a Frame?
Strictly, no. But a recessed outlet (Arlington TVB613 or similar) plus low-voltage conduit are what let the Frame sit truly flush under the current no-gap mount. Without them, a standard receptacle holds the TV off the wall by the depth of the plug.
Are older Frame wall mounts and bezels compatible with the 2025 models?
No. Both the 2025 no-gap mount and the magnetic bezel set are model-specific — a repositioned sensor on the bottom edge has broken compatibility with pre-2025 Frames. Plan on buying both new if upgrading.